{"id":5839,"date":"2026-05-18T06:04:00","date_gmt":"2026-05-18T04:04:00","guid":{"rendered":"https:\/\/hacnumedia.org\/?p=5839"},"modified":"2026-06-03T22:31:46","modified_gmt":"2026-06-03T20:31:46","slug":"who-funds-immersive-creation","status":"publish","type":"post","link":"https:\/\/hacnumedia.org\/en\/who-funds-immersive-creation\/","title":{"rendered":"Who Funds Immersive Creation?<br\/>"},"content":{"rendered":"\n<p class=\"is-style-chapo wp-block-paragraph\"><strong>In recent years, the XR ecosystem has become increasingly professionalized, driven by supportive public policy. Private actors are now investing in the sector, financing studios and dedicated immersive venues. Behind this momentum, several questions remain open: where does immersive money actually come from? Who bears the cost of XR creation in France? Questions that, beneath their apparent simplicity, reveal the full complexity of XR\u2019s economic balance.    <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The term XR encompasses a wide range of artistic forms, each corresponding to distinct production realities. At the 2026 edition  <a href=\"https:\/\/www.immersity.fr\/\">of iMMERSITY<\/a> in Angoul\u00eame, Olivier Fontenay, Head of Digital Creation at <a href=\"https:\/\/www.cnc.fr\/\">the CNC,<\/a> outlined a taxonomy of projects along with the average budgets of those that applied for CNC support in 2024 and 2025: augmented or mixed reality works (average budget around \u20ac800,000), location-based entertainment (LBE) virtual reality (around \u20ac700,000), immersive exhibitions (around \u20ac500,000), full-dome projections (around \u20ac400,000), and standalone VR works (around \u20ac400,000). Installations\u2014based on production and distribution models specific to the digital arts sector\u2014are intentionally excluded from the analysis that follows. These figures immediately raise a key question: who funds these works? A short\u2014and therefore incomplete\u2014answer might fit into three letters: CNC.<em>\u201cIf the CNC were to stop supporting immersive creation, everything would come to a halt overnight,\u201d<\/em>says Mathieu Pradat, producer and founder of <a href=\"https:\/\/en.unifrance.org\/directories\/company\/354568\/la-prairie-productions\">La Prairie Productions.<\/a>. Indeed, for several years now, the French institution historically dedicated to cinema has made immersive creation a priority. To understand why, we need to look back. The first support mechanisms for immersive creation date back to 2014, at a time when projects were still funded through so-called \u201cNew Media\u201d channels or through the <a href=\"https:\/\/www.cnc.fr\/dispositif-pour-la-creation-artistique-multimedia-dicream--composition-de-la-commission_134854\">DICR\u00e9AM<\/a> program, which was more closely aligned with digital arts. Over the years, the \u201cNew Media\u201d framework became \u201cDigital Experiences,\u201d before eventually being renamed the \u201c<a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/creation-numerique\/fonds-daide-a-la-creation-immersive_1725797\">Immersive Creation Fund.<\/a>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In budgetary terms, the numbers reflect a clear commitment from the CNC, even if the scale remains modest relative to the CNC as a whole\u2014and to the broader cultural industries. In 2024, the allocated budget was approximately \u20ac3 million. In 2025, the immersive fund increased to \u20ac4.4 million. For 2026, \u20ac4.3 million has already been earmarked. With funding hovering around \u20ac4 million for the past two years, could this represent a plateau for the years ahead? Not necessarily, since these amounts remain tied to the CNC\u2019s overall budget and, indirectly, to cinema attendance levels, which determine the institution\u2019s revenue streams. The CNC is then free to arbitrate how resources are distributed among its various funds. In this regard, current CNC president Ga\u00ebtan Bruel has demonstrated a strong commitment to immersive creation since <a href=\"https:\/\/www.cnc.fr\/a-propos-du-cnc\/gaetan-bruel-president-du-cnc_2363525\">taking office in 2025<\/a>. That commitment has been visible in his international presence, notably at <a href=\"https:\/\/www.labiennale.org\/en\/cinema\/2025\/venice-immersive-0\">Venice Immersive<\/a> last year\u2014one of the sector\u2019s flagship events.        <br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"1800\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-1013x1800.png\" alt=\"\" class=\"wp-image-5827\" style=\"aspect-ratio:0.5627846113582832;width:814px;height:auto\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-1013x1800.png 1013w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-506x900.png 506w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-768x1365.png 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-864x1536.png 864w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen.png 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Multiple Funding Mechanisms <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Concretely, the CNC has structured its support through <a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/creation-numerique\/fonds-daide-a-la-creation-immersive_1725797\">several production-oriented schemes<\/a>: writing grants (around \u20ac10,000 for authors), pre-production and production funding. These three well-known schemes are complemented by development support and, since January 1st, 2026, by a <a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/multi-sectoriel\/diffusion\/aides-a-la-diffusion-en-ligne_2511433\">distribution aid<\/a> scheme\u2014already existing but now open to online immersive works, which in reality concern only a small portion of XR production, as the market remains largely centered on LBE. In pre-production, funding typically ranges between \u20ac30,000 and \u20ac50,000 depending on project scope and ambition. In production, however, the scale shifts: grants can range from \u20ac30,000 to \u20ac120,000. The lower end usually supports experimental artistic proposals led by independent companies often emerging from digital arts and moving into immersive work. At the other end of the spectrum, higher grants support large-scale, multi-user or interactive projects requiring substantial production means (testing, development, production, etc.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These public subsidies rely on a principle: for every euro granted by the CNC, the producer must secure an equivalent euro from other sources\u2014public funding (local authorities or France T\u00e9l\u00e9visions through its <a href=\"https:\/\/ftvpro.francetv.fr\/contenu-de-presse\/25975219\">Storylab<\/a>, one of the major producers in France) or private financing. These contributions may come directly from the production company or from third-party partners injecting capital into the project. One example is <a href=\"https:\/\/www.vivearts.com\/\">Vive Arts<\/a>, a division of <a href=\"https:\/\/www.htc.com\/fr\/?srsltid=AfmBOorzYXzx5kFLTK_ZjDnzWvoLFzxath6AhYeZDNjV4WVa3w5XMW39\">HTC<\/a>, which in recent years has co-produced experiences such as <a href=\"https:\/\/philharmoniedeparis.fr\/fr\/activite\/installation\/28823-playing-fire\">Playing With Fire<\/a> (<a href=\"https:\/\/atlasv.io\/\">Atlas V<\/a>) presented at the Philharmonie, or <a href=\"https:\/\/en.chateauversailles.fr\/news\/events\/virtual-reality-sun-king-lost-gardens\">Versailles: Lost Gardens of the Sun King<\/a> (<a href=\"https:\/\/www.gedeonmediagroup.com\/experiences-immersives\/\">GEDEON Experiences<\/a>, <a href=\"https:\/\/www.small-creative.io\/fr\">Small Creative<\/a>). On paper, the model appears virtuous for public authorities: each euro invested mechanically generates an additional euro in the sector. For example, if a work receives \u20ac50,000 in support, the company must secure at least an equivalent amount in private funding. In practice, this rule is more constraining for smaller production companies, which are less able to secure private or self-generated funding. \u201cOne option is to take on debt; another is to move more slowly on a project to allow time for money to come in,\u201d explains Mathieu Pradat. \u201cSome producers have stronger financial resources because they provide paid services for third parties. Conversely, this system disadvantages ambitious independent narrative projects that require time for editorial development. Yet these are arguably the projects most likely to engage audiences in a critical conversation about XR, much like cinema or theatre. The quality of that conversation is one of the conditions for the sector\u2019s economic emancipation.\u201d Producers can nonetheless apply for \u201cfragile work\u201d status, when distribution circuits, shooting conditions, or production constraints create excessive complexity. This exemption then allows the private funding requirement to drop to 20%. <br>A reflection is currently underway at the CNC to make access to this exemption easier.         A reflection is currently underway at the CNC to make access to this exemption easier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIVE Arts | Behind the Scenes - Versailles: Lost Gardens of the Sun King\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qdbhPkX-Tts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strengthening financing capacity<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">That said, some industry players have greater financial capacity and appear to be accelerating their structural development. As a result, they are increasingly able to self-finance part of their projects. One strategy involves internalizing XR production capabilities. Several companies have already begun this shift. This is notably the case for <a href=\"https:\/\/atlasv.io\/\">Atlas V<\/a> and <a href=\"https:\/\/lucidrealities.studio\/\">Lucid Realities<\/a>, two of the companies most frequently supported by the CNC in 2025. By bringing technical and artistic expertise in-house, these producers reduce external costs and secure greater control over their operations. This approach enables them to develop projects that carry lower financial risk, while also supporting more experimental productions in parallel. As Chlo\u00e9 Jarry, founder of Lucid Realities, explains: \u201cThis internal team also allows us to maintain control over research and development and to preserve project quality. In a still-evolving market, retaining our expertise is essential. It also gives us the flexibility to invest our own funds in more artistically driven proposals.\u201d Conversely, a second strategy is emerging: technical studios stepping into production roles themselves. This reflects a sector still undergoing transformation, where the boundaries between service provider and producer are becoming increasingly blurred. <a href=\"https:\/\/backlight.fr\/\">Backlight<\/a> offers a telling example. Initially positioned as a technical studio, the company has begun developing its own projects, such as <a href=\"https:\/\/www.operadeparis.fr\/actualites\/decouvrez-la-magie-opera-une-experience-vr-immersive-inedite-au-palais-garnier-du-7-mai-au-31-aout-explorez-le-theatre-et-vivez-les-airs-emblematiques-de-lopera\">La Magie Op\u00e9ra<\/a>. \u201cThe development phase received preproduction support from the CNC. We looked for sponsors\u2014like Chanel, which supported Le Bal de Paris\u2014but that effort did not succeed. In fall 2024, we ultimately decided to move forward with a more modest scope. We have several partners, including the Vive Arts fund, along with support from the City of Paris,\u201d explains Fr\u00e9d\u00e9ric Lecompte, founder of Backlight. These integrated capabilities have also been enabled by new capital inflows. A few years ago, tech giants such as <a href=\"https:\/\/www.meta.com\/fr\/quest\/?srsltid=AfmBOormlp7j4odK_bgIrsgFd7Js9DMfr4ekfOZYP7atstSe5i1FNty7\">Meta<\/a> invested heavily in immersive creation\u2014until 2024, when the company redirected its investments toward artificial intelligence. Today, HTC VIVE appears to be the most active corporate investor in the market. The Taiwanese headset manufacturer has taken stakes in several French production companies and studios. \u201cThese investments are carried out directly by HTC group entities across different organizations. Atlas V represents the most recent investment,\u201d explains <a href=\"https:\/\/fr.linkedin.com\/in\/tdexmier\">Thomas Dexmier,<\/a> General Manager of HTC VIVE Europe. The fundraising carried out in early 2026 is thus estimated at around five million euros. \u201cThe goal is to strengthen our production capacities and to establish a lasting position in these formats, which are currently experiencing the strongest growth within the VR ecosystem,\u201d said Antoine Cayrol, co-founder of Atlas V, in <a href=\"https:\/\/fisheyeimmersive.com\/article\/atlas-v-comment-le-studio-francais-a-conquis-le-marche-de-la-vr\/\">Fisheye Immersive<\/a>. \u201cThis fundraising will allow us to reach a new stage and amplify our strategy (\u2026) LBVR (ed.: location-based entertainment and VR).\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While confidential negotiations do not allow the exact nature of the agreements to be disclosed, the Taiwanese company has nevertheless acquired significant stakes (estimated in the seven-figure range) in other French companies: Backlight, Lucid Realities, Small Creative as early as 2024, and Excurio well before that date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1022\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1800x1022.png\" alt=\"\" class=\"wp-image-5830\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1800x1022.png 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-900x511.png 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-768x436.png 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1536x872.png 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-2048x1163.png 2048w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Thomas Dexmier, Manager g\u00e9n\u00e9ral HTC VIVE Europe, durant Laval Virtual 2026<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">International Co-productions<br><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These accelerating structures share a common trait with smaller producers: all, largely grouped within the <a href=\"https:\/\/www.pxn.fr\/les-membres-de-pxn\/\">PXN<\/a> network, are seeking to position their projects within international co-production logics. One example is <a href=\"https:\/\/novaya.io\/noire\/\">Noire<\/a>, one of the most exported XR works according to the 2024 <a href=\"https:\/\/www.unifrance.org\/actualites\/17211\/bilan-2024-les-oeuvres-immersives-francaises-a-l-export-et-dans-les-festivals-a-l-international\">Unifrance ranking<\/a>, produced by <a href=\"https:\/\/novaya.io\/\">Novaya<\/a> with support from TAICCA (Taiwan). These co-productions have become almost a prerequisite to reach budgets compatible with XR\u2019s artistic ambitions. To facilitate them, the Institut Fran\u00e7ais, CNC, and Unifrance launched the \u201c<a href=\"https:\/\/www.institutfrancais.com\/fr\/programme\/aide-projet\/french-immersion-xr\">French Immersion XR<\/a>\u201d program in 2023, aimed at supporting producers\u2019 travel to major international festivals (60 trips supported in 2025 across 22 events worldwide). Several territories now stand out as major hubs of immersive production. Canada, first, via <a href=\"https:\/\/sodec.gouv.qc.ca\/\">SODEC<\/a>, with an envelope estimated at around \u20ac9 million over three years under its \u201c<a href=\"https:\/\/www.quebec.ca\/gouvernement\/ministeres-organismes\/culture-communications\/publications\/strategie-creativite-numerique\">Strategy for the Growth of Digital Creativity in Culture <\/a>(2023\u20132028),\u201d plus \u20ac600,000 in <a href=\"https:\/\/sodec.gouv.qc.ca\/domaines-dintervention\/cinema-et-television\/aide-a-lexportation\/aide-a-lexportation\/\">export support<\/a> in 2025. Taiwan, via <a href=\"https:\/\/en.taicca.tw\/\">TAICCA<\/a>, though funding figures remain undisclosed. And Luxembourg, where the<a href=\"https:\/\/filmfund.lu\/\"> Film Fund<\/a> remains a key interlocutor for European producers, with an estimated <a href=\"https:\/\/filmfund.lu\/financement\/afs\/\">\u20ac1.09 million dedicated to immersive projects in 2025<\/a>.          Other signals are emerging, notably in Germany, where new funds via <a href=\"https:\/\/www.fff-bayern.de\/en\/\">FFF Bayern<\/a> or <a href=\"https:\/\/www.medienboard.de\/\">Medienboard Berlin-Brandenburg<\/a> have recently been announced. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1800x1200.jpg\" alt=\"\" class=\"wp-image-5831\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1800x1200.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-900x600.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-600x400.jpg 600w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-768x512.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1536x1024.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Filmfund &#8211; Luxembourg City Film Festival, Pavillon VR 2024 <\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From one country to another, funding mechanisms differ significantly, making precise comparisons difficult. Luxembourg illustrates this specificity. Unlike countries such as Belgium, where tax incentives like the <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Tax_shelter\">Tax Shelter<\/a> encourage production location, Luxembourg relies on direct and selective mechanisms. As Gwenael Fran\u00e7ois, director and producer at <a href=\"https:\/\/skilllab.net\/\">Skill Lab<\/a>, noted in <a href=\"https:\/\/xrmust.com\/fr\/xrmagazine-fr\/xr-focus-luxembourg\/\">XRMust<\/a>: \u201cOne of Luxembourg\u2019s specificities is the ability to finance immersive projects through the same window as cinema. This single desk really simplifies producers\u2019 work.\u201d In practice, immersive projects can be evaluated under rules similar to cinema, with budgets reaching up to \u20ac1.5 million. However, Film Fund Luxembourg support takes the form of repayable advances, whereas the CNC in France provides non-repayable grants. All these technical differences make comparisons difficult, sometimes even speculative.      One conclusion nonetheless stands out: the CNC remains by far one of the largest direct public funding bodies for immersive creation in Europe, and likely one of the most significant globally. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Distribution: The Real Battleground<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Up to this point, the analysis of production funding remains relatively clear. It becomes far more complex when considering the full value chain. In other words, looking from creation to production to distribution reveals the real circulation of financial flows. In this still-emerging industry, distribution is clearly the weak link in the economic model. For years, professionals have searched for a sustainable model. First, large-scale immersive projections found audiences through major events (<a href=\"https:\/\/www.fetedeslumieres.lyon.fr\/fr\">F\u00eate des Lumi\u00e8res <\/a>in Lyon, <a href=\"https:\/\/www.rencontres-audiovisuelles.org\/\">Rencontres Audiovisuelles<\/a> in Lille, <a href=\"https:\/\/www.constellations-metz.fr\/\">Constellations<\/a> in Metz) and dedicated venues such as L\u2019Atelier des Lumi\u00e8res. Some investors are beginning to emerge, such as the <a href=\"http:\/\/grandpalais-immersif.fr\/\">Grand Palais Immersif<\/a> in Paris, a subsidiary of RMN-Grand Palais, which opened in 2022 with Banque des Territoires (France 2030) and Vinci Immobilier, and has since opened its capital to <a href=\"https:\/\/chargeurs.com\/plateformes-business\/culture-education\/museum-studio\/\">Chargeurs Museum Studio <\/a>(with <a href=\"https:\/\/chargeurs.com\/membre-gouvernance\/michael-fribourg\/\">Michael Fribourg<\/a>) now the majority shareholder (<a href=\"https:\/\/presse.grandpalaisrmn.fr\/chargeurs-museum-studio-nouvel-actionnaire-majoritaire-du-grand-palais-immersif-aux-cotes-de-ses-actionnaires-historiques\/\">52%<\/a>).           However, augmented, virtual, and mixed reality works are still rarely distributed. Digital art festivals have limited capacity, and major film festivals, despite larger audiences, rarely pay authors, considering these events to be promotional in nature (<a href=\"https:\/\/shs.cairn.info\/revue-nectart-2025-1-page-146?lang=fr\">read the article published on NECTART<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs.jpg\" alt=\"\" class=\"wp-image-5828\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs.jpg 800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs-768x488.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo \u00a9 Chargeurs Micha\u00ebl Fribourg<br><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Today, however, one market appears to be taking shape for these works: location-based entertainment (LBE). These multi-user experiences, anchored in dedicated venues, open up promising economic perspectives. This trend is particularly evident internationally. In Unifrance\u2019s 2024 report, French Immersive Works Abroad and at International Festivals, China is identified as the leading country in terms of revenue generated from imported immersive works. The <a href=\"https:\/\/medias.unifrance.org\/medias\/102\/163\/303974\/piece_jointe\/unifrance-bilan-xr-2024.pdf\">report<\/a> also notes: \u201cIn China, the dominant model is large-scale free-roaming LBE, capable of accommodating dozens of participants simultaneously in vast environments.\u201d Thomas Dexmier of HTC VIVE confirms this trend: \u201cLBE offers great narrative freedom and generates extremely enthusiastic audience responses.\u201d Through this model, companies such as <a href=\"https:\/\/www.excurio.com\/\">Excurio<\/a> have developed immersive expeditions capable of hosting up to 120 visitors at once, allowing them to explore shared virtual worlds. Each participant experiences the narrative individually while moving through the same physical space. This dynamic has been accompanied by growing interest from major cultural institutions\u2014particularly museums\u2014which see immersive formats as an opportunity to renew visitor experiences and diversify interpretive approaches. This direction closely aligns with the mission pursued by VIVE Arts. As Celina Yeh, executive director of the brand, explains: \u201cVIVE Arts has collaborated with prestigious institutions such as the <a href=\"https:\/\/www.vam.ac.uk\/?srsltid=AfmBOoqrwnC5L-bxTxN5CmJq3WZ-vgBi28j9Rfh57Xg3zrSVxMKM46Uo\">Victoria and Albert Museum<\/a> and <a href=\"https:\/\/www.somersethouse.org.uk\/\">Somerset House in London<\/a>, as well as UNESCO World Heritage sites such as <a href=\"https:\/\/xianpackagetour.com\/Xi_an_Tours.html?campaignid=20083873819&amp;adgroupid=147398065863&amp;feeditemid=&amp;targetid=kwd-2427786809450&amp;device=c&amp;creative=657286989583&amp;keyword=xian%20terracotta%20warriors%20tour%20guide&amp;gad_source=1&amp;gad_campaignid=20083873819&amp;gbraid=0AAAAApjROJSHaBLF2icQHtxCGPuUORSFT&amp;gclid=Cj0KCQjwp7jOBhDGARIsABe7C4e803Bqe6Xk7XlK2tLevoRhvRGHpHYyvHyErR643pMpzLbtbDEmydQaAvrhEALw_wcB\">the Terracotta Army in Xi\u2019an<\/a>. In France, emblematic institutions including <a href=\"https:\/\/www.louvre.fr\/\"><em>the Mus\u00e9e du Louvre,<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.musee-orsay.fr\/fr\"><em>Mus\u00e9e d\u2019Orsay,<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.musee-orangerie.fr\/fr\"><em>Mus\u00e9e de l&#8217;Orangerie<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.mam.paris.fr\/\"><em>Mus\u00e9e d&#8217;Art moderne de Paris<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.chateauversailles.fr\/\"><em>Ch\u00e2teau de Versailles<\/em><\/a><em>, <\/em><a href=\"https:\/\/www.operadeparis.fr\/\"><em>l\u2019Op\u00e9ra national de Paris<\/em><\/a><em> and <\/em><a href=\"https:\/\/philharmoniedeparis.fr\/fr\"><em>Philharmonie de Paris <\/em><\/a><em>have developed spectacular immersive experiences with us in recent years.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Investments by Pierre-\u00c9douard St\u00e9rin<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the sector has recently seen the emergence of new private actors whose arrival has sparked concern among parts of the <a href=\"https:\/\/www.lemonde.fr\/pixels\/article\/2025\/05\/08\/la-realite-virtuelle-nouveau-terrain-de-chasse-du-milliardaire-conservateur-pierre-edouard-sterin_6603993_4408996.html\">XR community<\/a>, including in a December 2025 <a href=\"https:\/\/www.nouvelobs.com\/opinions\/20251216.OBS110703\/defendre-l-independa\">op-ed in Le Nouvel Obs<\/a>. At the center is <a href=\"https:\/\/multinationales.org\/fr\/enquetes\/extreme-tech\/le-systeme-sterin\">Otium Leisure<\/a>, the investment company of right-wing entrepreneur <a href=\"https:\/\/www.humanite.fr\/politique\/bien-commun\/projet-pericles-le-document-qui-dit-tout-du-plan-de-pierre-edouard-sterin-pour-installer-le-rn-au-pouvoir\">Pierre-\u00c9douard St\u00e9rin<\/a>. Through this structure, major investments have been made in immersive distribution, notably via the <a href=\"https:\/\/hadrena.com\/studio\/\">Hadrena<\/a> fund (which reportedly secured a <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2025\/04\/13\/la-folle-croissance-d-hadrena-groupe-de-loisirs-indoor-et-propriete-du-controverse-homme-d-affaires-pierre-edouard-sterin_6595513_3234.html?utm_source=chatgpt.com\">\u20ac140 million loan<\/a> from <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Eurazeo\">Eurazeo<\/a> in 2024, indicating its financial scale), which launched <a href=\"https:\/\/eclipso-entertainment.com\/\">Eclipso<\/a> in 2022. St\u00e9rin appears to be less involved in production than in distribution, via Eclipso and also the \u201c<a href=\"https:\/\/cites-immersives.fr\/\">Cit\u00e9s Immersives<\/a>\u201d brand led by Jean Verg\u00e8s, who, after initially benefiting from his support, is now<a href=\"https:\/\/www.humanite.fr\/culture-et-savoir\/nos-revelations\/les-cites-immersives-de-pierre-edouard-sterin-en-passe-de-le-mettre-a-la-porte\"> distancing himself<\/a>.    This strategy reflects a clear reading of the market: economic traction lies on the distribution side. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le G\u00c9NIE DES B\u00c2TISSEURS sur les traces du TR\u00c9SOR \u00c9GYPTIEN\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Wkl1zqC2PNo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, several French producers and studios have contributed works now exhibited in Eclipso venues. This includes Excurio, behind experiences such as <a href=\"https:\/\/eclipso-entertainment.com\/paris\/horizon-de-kheops\/?gad_source=1&amp;gad_campaignid=23004747497&amp;gbraid=0AAAAAqJ-_8nb2NoLz1YTsRagEeN2QkziK&amp;gclid=Cj0KCQjwp7jOBhDGARIsABe7C4cHL5vGOjChG2fcKTqPnwYQPYoLyBwNRbPpVUV6BLsR6Drq_o-NGvYaAtUHEALw_wcB\">Horizon of Khufu<\/a> and <a href=\"https:\/\/eclipso-entertainment.com\/paris\/mondes-disparus\/\">Lost Worlds<\/a>, as well as Small Creative, which notably developed <a href=\"https:\/\/www.small-creative.io\/fr\/projects\/titanic\">Titanic: The Immersive Dream<\/a>. In any case, the large-scale distribution of certain LBE works demonstrates that a degree of profitability is now achievable within the XR field. This evolution may ultimately influence the very nature of the projects being produced. In other words, could this shift reshape artistic forms themselves? The hypothesis is far from far-fetched\u2014particularly given comments recently shared anonymously by a CNC official with HACNUMedia: \u201cThe CNC is not intended to support sectors indefinitely if they lack a viable market.\u201d A notable exception exists in the case of short films, historically considered a laboratory for developing feature-length storytelling\u2014something that is far from the current reality of XR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Structural Investments<br> <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since distribution is now central to XR, building a distribution network has become a priority for public authorities. This is one of the goals of France 2030, led by the General Secretariat for Investment, through the \u201c<a href=\"https:\/\/hacnumedia.org\/en\/france-2030-immersive-culture-and-metaverse-a-step-forward-in-structuring-the-xr-sector\/\">Immersive Culture and Metaverse<\/a>\u201d program (estimated at \u20ac150 million) and, to a lesser extent, through \u201c<a href=\"https:\/\/hacnumedia.org\/en\/france-2030-does-the-ai-call-for-projects-align-with-culture\/\">Digital Transition and AI Adoption<\/a>,\u201d whose budget has not been disclosed. This investment plan has supported numerous initiatives dedicated to XR distribution, including <a href=\"https:\/\/lhybride.org\/\">L\u2019hybride<\/a> in Lille (with <a href=\"https:\/\/www.modulopi.com\/\">MODULOPI<\/a>), the <a href=\"https:\/\/diversionxr.com\/democratiser-la-realite-virtuelle-en-france-avec-traverse\/\">TRAVERSE<\/a> project led by <a href=\"https:\/\/diversionxr.com\/\">Diversion<\/a> with <a href=\"https:\/\/www.artexplora.org\/\">Art Explora<\/a>, <a href=\"https:\/\/futura-cinema.com\/fr\">Futura Cinema<\/a>, and <a href=\"https:\/\/hacnum.org\/\">HACNUM<\/a>. Other audiovisual and museum actors are also involved, such as Mk2 with its Mk2 Centre des Arts project, and the Cit\u00e9 des sciences et de l\u2019industrie, which plans to open an immersive room next year. Without structural support, such infrastructures would be difficult to build. As Nicolas Gendrault, head of production and development at <a href=\"https:\/\/www.cite-sciences.fr\/fr\/accueil\">Cit\u00e9 des sciences et de l\u2019industrie<\/a> : <em>\u201cInvestment related to building and opening a venue quickly reaches the million-euro mark. Technological deployment also plays a major role: a simple VR installation requires technical infrastructure, but as soon as immersive sound is introduced, acoustic insulation and costly distribution systems become necessary. And for monumental projection, ceiling height becomes a critical factor in achieving a genuine sense of immersion.\u201d <\/em>He continues: <em>\u201cEven if ticket revenue is anticipated, the question of upfront investment and initial cash flow remains central. It is also difficult to attract partners or operators if venues are not already equipped and operational.\u201d <\/em>The Cit\u00e9 des sciences et de l\u2019industrie nonetheless benefits from a major advantage:<em>\u201cWe already have identified spaces and an annual attendance of nearly two million visitors. The brand image of a cultural institution plays a decisive role. Other stakeholders, particularly private ones, must invest heavily in communication to establish their legitimacy.\u201d <\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1013\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1800x1013.jpg\" alt=\"\" class=\"wp-image-5829\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1800x1013.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-900x506.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-768x432.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1536x864.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE.jpg 1920w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">L&#8217;Hybride \u00e0 Lille<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This reveals a paradox for major cultural institutions: a strategic advantage in terms of artistic projects and audience development, but financial constraints that rarely allow such investments. Ultimately, the gradual construction of a distribution network may not necessarily lead to a redistributive model like cinema\u2019s, where part of box office revenues is reinvested into the sector. In XR, however, a key limitation appears: most works shown in France are domestically produced.    In this context, taxing CNC-supported works would be counterproductive. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Fragile Future for Immersive<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">France is therefore one of the XR leaders, thanks to strong public support for production and an ecosystem structured around public investment. This model is also inspiring other countries. In the Netherlands, for instance, the recent <a href=\"https:\/\/xrmust.com\/fr\/xrmagazine-fr\/ciiic-les-pays-bas-champion-de-limmersif\/\">CIIIC program<\/a> (around \u20ac270 million) reflects a similar ambition. This favorable context attracts new private investors. That said, it is important to keep perspective: the French XR sector remains heavily dependent on public institutions. Without this policy, much of the ecosystem described here would simply not exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Two conclusions emerge. The first concerns economic sustainability: in the medium term, the sector will need to stabilize a viable economic model. Public investment cannot remain unlimited without market returns. The second concerns the central role of the CNC in this fragile balance. The institution remains at the heart of XR funding, and its future will depend in part on its ability to preserve its resources in an uncertain political context. As Ga\u00ebtan Bruel noted in <a href=\"https:\/\/www.lefilmfrancais.com\/cinema\/175076\/ga-tan-bruel-affaiblir-les-ressources-du-cnc-cnest-organiser-un-decrochage-culturel-et-industriel\">Le Film fran\u00e7ais<\/a>: \u201cWeakening the CNC\u2019s resources means organizing a cultural and industrial decoupling,\u201d including in XR. <a href=\"https:\/\/www.radiofrance.fr\/franceculture\/podcasts\/questions-du-soir-l-idee\/pourquoi-le-cnc-est-il-dans-le-viseur-de-l-extreme-droite-9130325\">Regularly challenged by the far right<\/a>, the CNC could face broader instability ahead of the 2027 presidential election.       The popular saying goes that business and politics should not mix\u2026 really? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-signature wp-block-paragraph\">R\u00e9daction Adrien Cornelissen <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Article produced in partnership with <a href=\"https:\/\/xrmust.com\/fr\/\">XRMust<\/a><br> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the XR ecosystem has become increasingly professionalized, driven by supportive public policy. Private actors are now investing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[39,43,38],"class_list":["post-5839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert","tag-distribution-mediation","tag-economy","tag-hybrid-creation","entry"],"_links":{"self":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/comments?post=5839"}],"version-history":[{"count":14,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839\/revisions"}],"predecessor-version":[{"id":5989,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839\/revisions\/5989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media\/5878"}],"wp:attachment":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/categories?post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/tags?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}