{"id":5839,"date":"2026-05-18T06:04:00","date_gmt":"2026-05-18T04:04:00","guid":{"rendered":"https:\/\/hacnumedia.org\/?p=5839"},"modified":"2026-05-18T12:17:52","modified_gmt":"2026-05-18T10:17:52","slug":"who-funds-immersive-creation","status":"publish","type":"post","link":"https:\/\/hacnumedia.org\/en\/who-funds-immersive-creation\/","title":{"rendered":"Who Funds Immersive Creation?<br\/>"},"content":{"rendered":"\n<p class=\"is-style-chapo\"><strong>In recent years, the XR ecosystem has become increasingly professionalized, driven by supportive public policy. Private actors are now investing in the sector, financing studios and dedicated immersive venues. Behind this momentum, several questions remain open: where does immersive money actually come from? Who bears the cost of XR creation in France? Questions that, beneath their apparent simplicity, reveal the full complexity of XR\u2019s economic balance.    <\/strong><\/p>\n\n<p>The term XR encompasses a wide range of artistic forms, each corresponding to distinct production realities. At the 2026 edition <br\/> <a href=\"https:\/\/www.immersity.fr\/\">of iMMERSITY<\/a> in Angoul\u00eame, Olivier Fontenay, Head of Digital Creation at <a href=\"https:\/\/www.cnc.fr\/\">the CNC,<\/a>outlined a taxonomy of projects along with the average budgets of those that applied for CNC support in 2024 and 2025: augmented or mixed reality works (average budget around \u20ac800,000), location-based entertainment (LBE) virtual reality (around \u20ac700,000), immersive exhibitions (around \u20ac500,000), full-dome projections (around \u20ac400,000), and standalone VR works (around \u20ac400,000). Installations\u2014based on production and distribution models specific to the digital arts sector\u2014are intentionally excluded from the analysis that follows. These figures immediately raise a key question: who funds these works? A short\u2014and therefore incomplete\u2014answer might fit into three letters: CNC.<em>\u201cIf the CNC were to stop supporting immersive creation, everything would come to a halt overnight,\u201d<\/em>says Mathieu Pradat, producer and founder of <a href=\"https:\/\/en.unifrance.org\/directories\/company\/354568\/la-prairie-productions\">La Prairie Productions.<\/a>. Indeed, for several years now, the French institution historically dedicated to cinema has made immersive creation a priority. To understand why, we need to look back. The first support mechanisms for immersive creation date back to 2014, at a time when projects were still funded through so-called \u201cNew Media\u201d channels or through the <a href=\"https:\/\/www.cnc.fr\/dispositif-pour-la-creation-artistique-multimedia-dicream--composition-de-la-commission_134854\">DICR\u00e9AM<\/a> program, which was more closely aligned with digital arts. Over the years, the \u201cNew Media\u201d framework became \u201cDigital Experiences,\u201d before eventually being renamed the \u201c<a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/creation-numerique\/fonds-daide-a-la-creation-immersive_1725797\">Immersive Creation Fund.<\/a>\u201d   <\/p>\n\n<p>In budgetary terms, the numbers reflect a clear commitment from the CNC, even if the scale remains modest relative to the CNC as a whole\u2014and to the broader cultural industries. In 2024, the allocated budget was approximately \u20ac3 million. In 2025, the immersive fund increased to \u20ac4.4 million. For 2026, \u20ac4.3 million has already been earmarked. With funding hovering around \u20ac4 million for the past two years, could this represent a plateau for the years ahead? Not necessarily, since these amounts remain tied to the CNC\u2019s overall budget and, indirectly, to cinema attendance levels, which determine the institution\u2019s revenue streams. The CNC is then free to arbitrate how resources are distributed among its various funds. In this regard, current CNC president Ga\u00ebtan Bruel has demonstrated a strong commitment to immersive creation since <a href=\"https:\/\/www.cnc.fr\/a-propos-du-cnc\/gaetan-bruel-president-du-cnc_2363525\">taking office in 2025<\/a>. That commitment has been visible in his international presence, notably at <a href=\"https:\/\/www.labiennale.org\/en\/cinema\/2025\/venice-immersive-0\">Venice Immersive<\/a> last year\u2014one of the sector\u2019s flagship events.        <br\/><\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"1800\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-1013x1800.png\" alt=\"\" class=\"wp-image-5827\" style=\"aspect-ratio:0.5627846113582832;width:814px;height:auto\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-1013x1800.png 1013w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-506x900.png 506w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-768x1365.png 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen-864x1536.png 864w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Qui_Finance_lmmersif_France_HACNUMEDIA_2026_DR_AdrienCornelissen.png 1080w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Multiple Funding Mechanisms <\/strong><\/h2>\n\n<p>Concretely, the CNC has structured its support through <a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/creation-numerique\/fonds-daide-a-la-creation-immersive_1725797\">several production-oriented schemes<\/a>: writing grants (around \u20ac10,000 for authors), pre-production and production funding. These three well-known schemes are complemented by development support and, since January 1st, 2026, by a <a href=\"https:\/\/www.cnc.fr\/professionnels\/aides-et-financements\/multi-sectoriel\/diffusion\/aides-a-la-diffusion-en-ligne_2511433\">distribution aid<\/a> scheme\u2014already existing but now open to online immersive works, which in reality concern only a small portion of XR production, as the market remains largely centered on LBE. In pre-production, funding typically ranges between \u20ac30,000 and \u20ac50,000 depending on project scope and ambition. In production, however, the scale shifts: grants can range from \u20ac30,000 to \u20ac120,000. The lower end usually supports experimental artistic proposals led by independent companies often emerging from digital arts and moving into immersive work. <br\/>     At the other end of the spectrum, higher grants support large-scale, multi-user or interactive projects requiring substantial production means (testing, development, production, etc.). <\/p>\n\n<p>These public subsidies rely on a principle: for every euro granted by the CNC, the producer must secure an equivalent euro from other sources\u2014public funding (local authorities or France T\u00e9l\u00e9visions through its <a href=\"https:\/\/ftvpro.francetv.fr\/contenu-de-presse\/25975219\">Storylab<\/a>, one of the major producers in France) or private financing. These contributions may come directly from the production company or from third-party partners injecting capital into the project. One example is <a href=\"https:\/\/www.vivearts.com\/\">Vive Arts<\/a>, a division of <a href=\"https:\/\/www.htc.com\/fr\/?srsltid=AfmBOorzYXzx5kFLTK_ZjDnzWvoLFzxath6AhYeZDNjV4WVa3w5XMW39\">HTC<\/a>, which in recent years has co-produced experiences such as <a href=\"https:\/\/philharmoniedeparis.fr\/fr\/activite\/installation\/28823-playing-fire\">Playing With Fire<\/a> (<a href=\"https:\/\/atlasv.io\/\">Atlas V<\/a>) presented at the Philharmonie, or <a href=\"https:\/\/en.chateauversailles.fr\/news\/events\/virtual-reality-sun-king-lost-gardens\">Versailles: Lost Gardens of the Sun King<\/a> (<a href=\"https:\/\/www.gedeonmediagroup.com\/experiences-immersives\/\">GEDEON Experiences<\/a>, <a href=\"https:\/\/www.small-creative.io\/fr\">Small Creative<\/a>). On paper, the model appears virtuous for public authorities: each euro invested mechanically generates an additional euro in the sector. For example, if a work receives \u20ac50,000 in support, the company must secure at least an equivalent amount in private funding. In practice, this rule is more constraining for smaller production companies, which are less able to secure private or self-generated funding. \u201cOne option is to take on debt; another is to move more slowly on a project to allow time for money to come in,\u201d explains Mathieu Pradat. \u201cSome producers have stronger financial resources because they provide paid services for third parties. Conversely, this system disadvantages ambitious independent narrative projects that require time for editorial development. Yet these are arguably the projects most likely to engage audiences in a critical conversation about XR, much like cinema or theatre. The quality of that conversation is one of the conditions for the sector\u2019s economic emancipation.\u201d Producers can nonetheless apply for \u201cfragile work\u201d status, when distribution circuits, shooting conditions, or production constraints create excessive complexity. This exemption then allows the private funding requirement to drop to 20%. <br\/>A reflection is currently underway at the CNC to make access to this exemption easier.         A reflection is currently underway at the CNC to make access to this exemption easier. <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"VIVE Arts | Behind the Scenes - Versailles: Lost Gardens of the Sun King\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qdbhPkX-Tts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Strengthening financing capacity<br\/><\/strong><\/h2>\n\n<p>Reste que certains professionnels du secteur ont davantage de capacit\u00e9 financi\u00e8re et semblent m\u00eame acc\u00e9l\u00e9rer leur structuration, et<em>in fine<\/em> ont donc, la possibilit\u00e9 d&#8217;autofinancer une partie de leurs cr\u00e9ations. Une premi\u00e8re strat\u00e9gie consiste \u00e0 internaliser la fabrication des \u0153uvres XR. Plusieurs structures ont d\u00e9j\u00e0 amorc\u00e9 ce virage. C\u2019est notamment le cas de <a href=\"https:\/\/atlasv.io\/\">Atlas V<\/a> ou de <a href=\"https:\/\/lucidrealities.studio\/\">Lucid Realities<\/a>, deux soci\u00e9t\u00e9s parmi les plus fr\u00e9quemment soutenues par le CNC en 2025. En int\u00e9grant en interne des comp\u00e9tences techniques et artistiques, ces producteurs r\u00e9duisent leurs co\u00fbts externes et s\u00e9curisent une partie de leurs op\u00e9rations. Cette strat\u00e9gie permet de d\u00e9velopper des projets moins risqu\u00e9s financi\u00e8rement, capables de soutenir, en parall\u00e8le, des productions plus exp\u00e9rimentales. Comme l\u2019explique Chlo\u00e9 Jarry, fondatrice de Lucid Realities : \u201c<em>Cette \u00e9quipe interne permet aussi de garder la main sur la recherche et d\u00e9veloppement, et de pr\u00e9server la qualit\u00e9 des projets. Or, dans un march\u00e9 encore mouvant, conserver son savoir-faire est essentiel. Cela nous donne \u00e9galement la possibilit\u00e9 d\u2019engager nos fonds sur des propositions davantage artistiques.\u201d <\/em>\u00c0 l\u2019inverse, une deuxi\u00e8me strat\u00e9gie se dessine : celle de studios techniques qui franchissent le pas de la production. Une \u00e9volution d\u2019un secteur encore en recomposition, o\u00f9 les fronti\u00e8res entre prestataire et producteur tendent \u00e0 se confondre. C\u2019est notamment le cas de <a href=\"https:\/\/backlight.fr\/\">Backlight<\/a>, initialement positionn\u00e9 comme studio, et qui d\u00e9veloppe ses propres cr\u00e9ations, \u00e0 l\u2019image de <a href=\"https:\/\/www.operadeparis.fr\/actualites\/decouvrez-la-magie-opera-une-experience-vr-immersive-inedite-au-palais-garnier-du-7-mai-au-31-aout-explorez-le-theatre-et-vivez-les-airs-emblematiques-de-lopera\"><em>La Magie Op\u00e9ra<\/em><\/a>. \u201c<em>La phase de d\u00e9veloppement a b\u00e9n\u00e9fici\u00e9 d\u2019un soutien en pr\u00e9-production du CNC. Nous avons cherch\u00e9 des sponsors, comme Chanel avait soutenu<\/em> Le Bal de Paris<em>, mais cela n\u2019a pas abouti. \u00c0 l\u2019automne 2024, nous avons finalement d\u00e9cid\u00e9 d\u2019avancer avec une voilure plus modeste. Nous avons quelques partenaires, comme le fonds Vive Arts, ainsi qu\u2019une aide de la Ville de Paris<\/em>\u201d, t\u00e9moigne ainsi Fr\u00e9d\u00e9ric Lecompte, fondateur de Backlight. Ces comp\u00e9tences int\u00e9gr\u00e9es dans ces structures sont notamment permises par l\u2019arriv\u00e9e de nouveaux capitaux. S\u2019il y a quelques ann\u00e9es des g\u00e9ants technologiques comme <a href=\"https:\/\/www.meta.com\/fr\/quest\/?srsltid=AfmBOormlp7j4odK_bgIrsgFd7Js9DMfr4ekfOZYP7atstSe5i1FNty7\">Meta<\/a> investissait sur des cr\u00e9ations (jusqu\u2019en 2024 o\u00f9 la structure a r\u00e9orient\u00e9 ses investissements sur l\u2019IA), c\u2019est aujourd\u2019hui HTC VIVE, qui semble le plus actif sur le march\u00e9. Le fabricant de casque taiwanais a ainsi r\u00e9alis\u00e9 plusieurs participations au capital des soci\u00e9t\u00e9s de productions ou de studios fran\u00e7ais. \u201c<em>Ce sont les entit\u00e9s du groupe HTC qui r\u00e9alisent directement les investissements dans diff\u00e9rentes organisations. Atlas V constitue l\u2019investissement le plus r\u00e9cent<\/em>\u201d explique ainsi <a href=\"https:\/\/fr.linkedin.com\/in\/tdexmier\">Thomas Dexmier<\/a>, manager g\u00e9n\u00e9ral de HTC VIVE Europe. La lev\u00e9e de fonds effectu\u00e9e d\u00e9but 2026 est ainsi estim\u00e9e \u00e0 environ cinq millions d\u2019euros \u201c<em>L\u2019objectif est de renforcer nos capacit\u00e9s de production et de nous positionner durablement sur ces formats qui connaissent aujourd\u2019hui la croissance la plus forte au sein de l\u2019\u00e9cosyst\u00e8me VR, <\/em>exprimait dans <a href=\"https:\/\/fisheyeimmersive.com\/article\/atlas-v-comment-le-studio-francais-a-conquis-le-marche-de-la-vr\/\">Fisheye Immersive<\/a> Antoine Cayrol, cofondateur d&#8217;Atlas V<em>. Cette lev\u00e9e de fonds va nous permettre de franchir une nouvelle \u00e9tape et d\u2019amplifier notre strat\u00e9gie(&#8230;) LBVR <\/em>(ndlr : contraction de LBE et VR)<em>\u201d <\/em>\u00a0Si les tractations confidentielles ne permettent pas de conna\u00eetre la nature des accords, la soci\u00e9t\u00e9 Ta\u00efwanaise a n\u00e9anmoins pris des parts significatives (estim\u00e9es \u00e0 7 chiffres) dans le capital d\u2019autres soci\u00e9t\u00e9s fran\u00e7aises, Backlight, Lucid Realities, Small Creative d\u00e8s 2024, et Excurio (ex Emissive) bien avant cette date.<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1022\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1800x1022.png\" alt=\"\" class=\"wp-image-5830\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1800x1022.png 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-900x511.png 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-768x436.png 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-1536x872.png 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/Capture-decran-2026-04-27-a-11.21.15-2048x1163.png 2048w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Thomas Dexmier, Manager g\u00e9n\u00e9ral HTC VIVE Europe, durant Laval Virtual 2026<\/figcaption><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">International Co-productions<br\/><br\/><\/h2>\n\n<p>These accelerating structures share a common trait with smaller producers: all, largely grouped within the <a href=\"https:\/\/www.pxn.fr\/les-membres-de-pxn\/\">PXN<\/a> network, are seeking to position their projects within international co-production logics. One example is <a href=\"https:\/\/novaya.io\/noire\/\">Noire<\/a>, one of the most exported XR works according to the 2024 <a href=\"https:\/\/www.unifrance.org\/actualites\/17211\/bilan-2024-les-oeuvres-immersives-francaises-a-l-export-et-dans-les-festivals-a-l-international\">Unifrance ranking<\/a>, produced by <a href=\"https:\/\/novaya.io\/\">Novaya<\/a> with support from TAICCA (Taiwan). These co-productions have become almost a prerequisite to reach budgets compatible with XR\u2019s artistic ambitions. To facilitate them, the Institut Fran\u00e7ais, CNC, and Unifrance launched the \u201c<a href=\"https:\/\/www.institutfrancais.com\/fr\/programme\/aide-projet\/french-immersion-xr\">French Immersion XR<\/a>\u201d program in 2023, aimed at supporting producers\u2019 travel to major international festivals (60 trips supported in 2025 across 22 events worldwide). Several territories now stand out as major hubs of immersive production. Canada, first, via <a href=\"https:\/\/sodec.gouv.qc.ca\/\">SODEC<\/a>, with an envelope estimated at around \u20ac9 million over three years under its \u201c<a href=\"https:\/\/www.quebec.ca\/gouvernement\/ministeres-organismes\/culture-communications\/publications\/strategie-creativite-numerique\">Strategy for the Growth of Digital Creativity in Culture <\/a>(2023\u20132028),\u201d plus \u20ac600,000 in <a href=\"https:\/\/sodec.gouv.qc.ca\/domaines-dintervention\/cinema-et-television\/aide-a-lexportation\/aide-a-lexportation\/\">export support<\/a> in 2025. Taiwan, via <a href=\"https:\/\/en.taicca.tw\/\">TAICCA<\/a>, though funding figures remain undisclosed. And Luxembourg, where the<a href=\"https:\/\/filmfund.lu\/\"> Film Fund<\/a> remains a key interlocutor for European producers, with an estimated <a href=\"https:\/\/filmfund.lu\/financement\/afs\/\">\u20ac1.09 million dedicated to immersive projects in 2025<\/a>.          Other signals are emerging, notably in Germany, where new funds via <a href=\"https:\/\/www.fff-bayern.de\/en\/\">FFF Bayern<\/a> or <a href=\"https:\/\/www.medienboard.de\/\">Medienboard Berlin-Brandenburg<\/a> have recently been announced. <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1200\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1800x1200.jpg\" alt=\"\" class=\"wp-image-5831\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1800x1200.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-900x600.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-600x400.jpg 600w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-768x512.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-1536x1024.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/VR_Pavilion_2024_Vernissage-48-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Filmfund &#8211; Luxembourg City Film Festival, Pavillon VR 2024 <\/figcaption><\/figure>\n\n<p><\/p>\n\n<p>From one country to another, funding mechanisms differ significantly, making precise comparisons difficult. Luxembourg illustrates this specificity. Unlike countries such as Belgium, where tax incentives like the <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Tax_shelter\">Tax Shelter<\/a> encourage production location, Luxembourg relies on direct and selective mechanisms. As Gwenael Fran\u00e7ois, director and producer at <a href=\"https:\/\/skilllab.net\/\">Skill Lab<\/a>, noted in <a href=\"https:\/\/xrmust.com\/fr\/xrmagazine-fr\/xr-focus-luxembourg\/\">XRMust<\/a>: \u201cOne of Luxembourg\u2019s specificities is the ability to finance immersive projects through the same window as cinema. This single desk really simplifies producers\u2019 work.\u201d In practice, immersive projects can be evaluated under rules similar to cinema, with budgets reaching up to \u20ac1.5 million. However, Film Fund Luxembourg support takes the form of repayable advances, whereas the CNC in France provides non-repayable grants. All these technical differences make comparisons difficult, sometimes even speculative.      One conclusion nonetheless stands out: the CNC remains by far one of the largest direct public funding bodies for immersive creation in Europe, and likely one of the most significant globally. <\/p>\n\n<h2 class=\"wp-block-heading\">Distribution: The Real Battleground<\/h2>\n\n<p>Up to this point, the analysis of production funding remains relatively clear. It becomes far more complex when considering the full value chain. In other words, looking from creation to production to distribution reveals the real circulation of financial flows. In this still-emerging industry, distribution is clearly the weak link in the economic model. For years, professionals have searched for a sustainable model. First, large-scale immersive projections found audiences through major events (<a href=\"https:\/\/www.fetedeslumieres.lyon.fr\/fr\">F\u00eate des Lumi\u00e8res <\/a>in Lyon, <a href=\"https:\/\/www.rencontres-audiovisuelles.org\/\">Rencontres Audiovisuelles<\/a> in Lille, <a href=\"https:\/\/www.constellations-metz.fr\/\">Constellations<\/a> in Metz) and dedicated venues such as L\u2019Atelier des Lumi\u00e8res. Some investors are beginning to emerge, such as the <a href=\"http:\/\/grandpalais-immersif.fr\/\">Grand Palais Immersif<\/a> in Paris, a subsidiary of RMN-Grand Palais, which opened in 2022 with Banque des Territoires (France 2030) and Vinci Immobilier, and has since opened its capital to <a href=\"https:\/\/chargeurs.com\/plateformes-business\/culture-education\/museum-studio\/\">Chargeurs Museum Studio <\/a>(with <a href=\"https:\/\/chargeurs.com\/membre-gouvernance\/michael-fribourg\/\">Michael Fribourg<\/a>) now the majority shareholder (<a href=\"https:\/\/presse.grandpalaisrmn.fr\/chargeurs-museum-studio-nouvel-actionnaire-majoritaire-du-grand-palais-immersif-aux-cotes-de-ses-actionnaires-historiques\/\">52%<\/a>).           However, augmented, virtual, and mixed reality works are still rarely distributed. Digital art festivals have limited capacity, and major film festivals, despite larger audiences, rarely pay authors, considering these events to be promotional in nature (<a href=\"https:\/\/shs.cairn.info\/revue-nectart-2025-1-page-146?lang=fr\">read the article published on NECTART<\/a>). <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs.jpg\" alt=\"\" class=\"wp-image-5828\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs.jpg 800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/fribourgchargeurs-768x488.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dit photo \u00a9 Chargeurs Micha\u00ebl Fribourg<br\/><\/figcaption><\/figure>\n\n<p>Today, however, one market appears to be taking shape for these works: location-based entertainment (LBE). These multi-user experiences, anchored in dedicated venues, open up promising economic perspectives. This trend is particularly evident internationally. In Unifrance\u2019s 2024 report, French Immersive Works Abroad and at International Festivals, China is identified as the leading country in terms of revenue generated from imported immersive works. The <a href=\"https:\/\/medias.unifrance.org\/medias\/102\/163\/303974\/piece_jointe\/unifrance-bilan-xr-2024.pdf\">report<\/a> also notes: \u201cIn China, the dominant model is large-scale free-roaming LBE, capable of accommodating dozens of participants simultaneously in vast environments.\u201d Thomas Dexmier of HTC VIVE confirms this trend:<br\/>\u201cLBE offers great narrative freedom and generates extremely enthusiastic audience responses.\u201d Through this model, companies such as <a href=\"https:\/\/www.excurio.com\/\">Excurio<\/a> have developed immersive expeditions capable of hosting up to 120 visitors at once, allowing them to explore shared virtual worlds. Each participant experiences the narrative individually while moving through the same physical space. This dynamic has been accompanied by growing interest from major cultural institutions\u2014particularly museums\u2014which see immersive formats as an opportunity to renew visitor experiences and diversify interpretive approaches. This direction closely aligns with the mission pursued by VIVE Arts. As Celina Yeh, executive director of the brand, explains: \u201cVIVE Arts has collaborated with prestigious institutions such as the <a href=\"https:\/\/www.vam.ac.uk\/?srsltid=AfmBOoqrwnC5L-bxTxN5CmJq3WZ-vgBi28j9Rfh57Xg3zrSVxMKM46Uo\">Victoria and Albert Museum<\/a> and <a href=\"https:\/\/www.somersethouse.org.uk\/\">Somerset House in London<\/a>, as well as UNESCO World Heritage sites such as <a href=\"https:\/\/xianpackagetour.com\/Xi_an_Tours.html?campaignid=20083873819&amp;adgroupid=147398065863&amp;feeditemid=&amp;targetid=kwd-2427786809450&amp;device=c&amp;creative=657286989583&amp;keyword=xian%20terracotta%20warriors%20tour%20guide&amp;gad_source=1&amp;gad_campaignid=20083873819&amp;gbraid=0AAAAApjROJSHaBLF2icQHtxCGPuUORSFT&amp;gclid=Cj0KCQjwp7jOBhDGARIsABe7C4e803Bqe6Xk7XlK2tLevoRhvRGHpHYyvHyErR643pMpzLbtbDEmydQaAvrhEALw_wcB\">the Terracotta Army in Xi\u2019an<\/a>. In France, emblematic institutions including          <a href=\"https:\/\/www.louvre.fr\/\"><em>the Mus\u00e9e du Louvre,<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.musee-orsay.fr\/fr\"><em>Mus\u00e9e d\u2019Orsay,<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.musee-orangerie.fr\/fr\"><em>Mus\u00e9e de l&#8217;Orangerie<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.mam.paris.fr\/\"><em>Mus\u00e9e d&#8217;Art moderne de Paris<\/em><\/a><em>the <\/em><a href=\"https:\/\/www.chateauversailles.fr\/\"><em>Ch\u00e2teau de Versailles<\/em><\/a><em>,  <\/em><a href=\"https:\/\/www.operadeparis.fr\/\"><em>l\u2019Op\u00e9ra national de Paris<\/em><\/a><em> and <\/em><a href=\"https:\/\/philharmoniedeparis.fr\/fr\"><em>Philharmonie de Paris <\/em><\/a><em>have developed spectacular immersive experiences with us in recent years.\u201d<\/em><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Investments by Pierre-\u00c9douard St\u00e9rin<\/strong><\/h2>\n\n<p>At the same time, the sector has recently seen the emergence of new private actors whose arrival has sparked concern among parts of the <a href=\"https:\/\/www.lemonde.fr\/pixels\/article\/2025\/05\/08\/la-realite-virtuelle-nouveau-terrain-de-chasse-du-milliardaire-conservateur-pierre-edouard-sterin_6603993_4408996.html\">XR community<\/a>, including in a December 2025 <a href=\"https:\/\/www.nouvelobs.com\/opinions\/20251216.OBS110703\/defendre-l-independa\">op-ed in Le Nouvel Obs<\/a>. At the center is <a href=\"https:\/\/multinationales.org\/fr\/enquetes\/extreme-tech\/le-systeme-sterin\">Otium Leisure<\/a>, the investment company of right-wing entrepreneur <a href=\"https:\/\/www.humanite.fr\/politique\/bien-commun\/projet-pericles-le-document-qui-dit-tout-du-plan-de-pierre-edouard-sterin-pour-installer-le-rn-au-pouvoir\">Pierre-\u00c9douard St\u00e9rin<\/a>. Through this structure, major investments have been made in immersive distribution, notably via the <a href=\"https:\/\/hadrena.com\/studio\/\">Hadrena<\/a> fund (which reportedly secured a <a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2025\/04\/13\/la-folle-croissance-d-hadrena-groupe-de-loisirs-indoor-et-propriete-du-controverse-homme-d-affaires-pierre-edouard-sterin_6595513_3234.html?utm_source=chatgpt.com\">\u20ac140 million loan<\/a> from <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Eurazeo\">Eurazeo<\/a> in 2024, indicating its financial scale), which launched <a href=\"https:\/\/eclipso-entertainment.com\/\">Eclipso<\/a> in 2022. St\u00e9rin appears to be less involved in production than in distribution, via Eclipso and also the \u201c<a href=\"https:\/\/cites-immersives.fr\/\">Cit\u00e9s Immersives<\/a>\u201d brand led by Jean Verg\u00e8s, who, after initially benefiting from his support, is now<a href=\"https:\/\/www.humanite.fr\/culture-et-savoir\/nos-revelations\/les-cites-immersives-de-pierre-edouard-sterin-en-passe-de-le-mettre-a-la-porte\"> distancing himself<\/a>.    This strategy reflects a clear reading of the market: economic traction lies on the distribution side. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Le G\u00c9NIE DES B\u00c2TISSEURS sur les traces du TR\u00c9SOR \u00c9GYPTIEN\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Wkl1zqC2PNo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<p>Indeed, several French producers and studios have contributed works now exhibited in Eclipso venues. This includes Excurio, behind experiences such as <a href=\"https:\/\/eclipso-entertainment.com\/paris\/horizon-de-kheops\/?gad_source=1&amp;gad_campaignid=23004747497&amp;gbraid=0AAAAAqJ-_8nb2NoLz1YTsRagEeN2QkziK&amp;gclid=Cj0KCQjwp7jOBhDGARIsABe7C4cHL5vGOjChG2fcKTqPnwYQPYoLyBwNRbPpVUV6BLsR6Drq_o-NGvYaAtUHEALw_wcB\">Horizon of Khufu<\/a> and <a href=\"https:\/\/eclipso-entertainment.com\/paris\/mondes-disparus\/\">Lost Worlds<\/a>, as well as Small Creative, which notably developed <a href=\"https:\/\/www.small-creative.io\/fr\/projects\/titanic\">Titanic: The Immersive Dream<\/a>. In any case, the large-scale distribution of certain LBE works demonstrates that a degree of profitability is now achievable within the XR field. This evolution may ultimately influence the very nature of the projects being produced. In other words, could this shift reshape artistic forms themselves? The hypothesis is far from far-fetched\u2014particularly given comments recently shared anonymously by a CNC official with HACNUMedia: \u201cThe CNC is not intended to support sectors indefinitely if they lack a viable market.\u201d<br\/>A notable exception exists in the case of short films, historically considered a laboratory for developing feature-length storytelling\u2014something that is far from the current reality of XR.     <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Structural Investments<br\/> <\/strong><\/h2>\n\n<p>Since distribution is now central to XR, building a distribution network has become a priority for public authorities. This is one of the goals of France 2030, led by the General Secretariat for Investment, through the \u201c<a href=\"https:\/\/hacnumedia.org\/en\/france-2030-immersive-culture-and-metaverse-a-step-forward-in-structuring-the-xr-sector\/\">Immersive Culture and Metaverse<\/a>\u201d program (estimated at \u20ac150 million) and, to a lesser extent, through \u201c<a href=\"https:\/\/hacnumedia.org\/en\/france-2030-does-the-ai-call-for-projects-align-with-culture\/\">Digital Transition and AI Adoption<\/a>,\u201d whose budget has not been disclosed. This investment plan has supported numerous initiatives dedicated to XR distribution, including <a href=\"https:\/\/lhybride.org\/\">L\u2019hybride<\/a> in Lille (with <a href=\"https:\/\/www.modulopi.com\/\">MODULOPI<\/a>), the <a href=\"https:\/\/diversionxr.com\/democratiser-la-realite-virtuelle-en-france-avec-traverse\/\">TRAVERSE<\/a> project led by <a href=\"https:\/\/diversionxr.com\/\">Diversion<\/a> with <a href=\"https:\/\/www.artexplora.org\/\">Art Explora<\/a>, <a href=\"https:\/\/futura-cinema.com\/fr\">Futura Cinema<\/a>, and <a href=\"https:\/\/hacnum.org\/\">HACNUM<\/a>. Other audiovisual and museum actors are also involved, such as Mk2 with its Mk2 Centre des Arts project, and the Cit\u00e9 des sciences et de l\u2019industrie, which plans to open an immersive room next year. Without structural support, such infrastructures would be difficult to build.      As Nicolas Gendrault, head of production and development at <a href=\"https:\/\/www.cite-sciences.fr\/fr\/accueil\">Cit\u00e9 des sciences et de l\u2019industrie<\/a> : \u201c<em><br\/>\u201cInvestment related to building and opening a venue quickly reaches the million-euro mark. Technological deployment also plays a major role: a simple VR installation requires technical infrastructure, but as soon as immersive sound is introduced, acoustic insulation and costly distribution systems become necessary. And for monumental projection, ceiling height becomes a critical factor in achieving a genuine sense of immersion.\u201d  <\/em>He continues:<br\/><em>\u201cEven if ticket revenue is anticipated, the question of upfront investment and initial cash flow remains central. It is also difficult to attract partners or operators if venues are not already equipped and operational.\u201d <\/em>The Cit\u00e9 des sciences et de l\u2019industrie nonetheless benefits from a major advantage:<em><br\/>\u201cWe already have identified spaces and an annual attendance of nearly two million visitors. The brand image of a cultural institution plays a decisive role. Other stakeholders, particularly private ones, must invest heavily in communication to establish their legitimacy.\u201d  <\/em>.\u201d <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1013\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1800x1013.jpg\" alt=\"\" class=\"wp-image-5829\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1800x1013.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-900x506.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-768x432.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE-1536x864.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/04\/LHYBRIDE.jpg 1920w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">L&#8217;Hybride \u00e0 Lille<\/figcaption><\/figure>\n\n<p><\/p>\n\n<p>This reveals a paradox for major cultural institutions: a strategic advantage in terms of artistic projects and audience development, but financial constraints that rarely allow such investments. Ultimately, the gradual construction of a distribution network may not necessarily lead to a redistributive model like cinema\u2019s, where part of box office revenues is reinvested into the sector. In XR, however, a key limitation appears: most works shown in France are domestically produced.    In this context, taxing CNC-supported works would be counterproductive. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A Fragile Future for Immersive<\/strong><\/h2>\n\n<p>France is therefore one of the XR leaders, thanks to strong public support for production and an ecosystem structured around public investment. This model is also inspiring other countries. In the Netherlands, for instance, the recent <a href=\"https:\/\/xrmust.com\/fr\/xrmagazine-fr\/ciiic-les-pays-bas-champion-de-limmersif\/\">CIIIC program<\/a> (around \u20ac270 million) reflects a similar ambition. This favorable context attracts new private investors. That said, it is important to keep perspective: the French XR sector remains heavily dependent on public institutions. <br\/><br\/>     Without this policy, much of the ecosystem described here would simply not exist. <\/p>\n\n<p>Two conclusions emerge. The first concerns economic sustainability: in the medium term, the sector will need to stabilize a viable economic model. Public investment cannot remain unlimited without market returns. The second concerns the central role of the CNC in this fragile balance. The institution remains at the heart of XR funding, and its future will depend in part on its ability to preserve its resources in an uncertain political context. As Ga\u00ebtan Bruel noted in <a href=\"https:\/\/www.lefilmfrancais.com\/cinema\/175076\/ga-tan-bruel-affaiblir-les-ressources-du-cnc-cnest-organiser-un-decrochage-culturel-et-industriel\">Le Film fran\u00e7ais<\/a>: \u201cWeakening the CNC\u2019s resources means organizing a cultural and industrial decoupling,\u201d including in XR. <a href=\"https:\/\/www.radiofrance.fr\/franceculture\/podcasts\/questions-du-soir-l-idee\/pourquoi-le-cnc-est-il-dans-le-viseur-de-l-extreme-droite-9130325\">Regularly challenged by the far right<\/a>, the CNC could face broader instability ahead of the 2027 presidential election.       The popular saying goes that business and politics should not mix\u2026 really? <\/p>\n\n<p><\/p>\n\n<p class=\"is-style-signature\">R\u00e9daction Adrien Cornelissen <\/p>\n\n<p>Article produced in partnership with <a href=\"https:\/\/xrmust.com\/fr\/\">XRMust<\/a><br\/> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, the XR ecosystem has become increasingly professionalized, driven by supportive public policy. Private actors are now investing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[39,43,38],"class_list":["post-5839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert","tag-distribution-mediation","tag-economy","tag-hybrid-creation","entry"],"_links":{"self":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/comments?post=5839"}],"version-history":[{"count":3,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839\/revisions"}],"predecessor-version":[{"id":5884,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5839\/revisions\/5884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media\/5838"}],"wp:attachment":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/categories?post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/tags?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}