{"id":5396,"date":"2025-12-15T10:47:42","date_gmt":"2025-12-15T09:47:42","guid":{"rendered":"https:\/\/hacnumedia.org\/music-and-digital-arts-the-perfect-match\/"},"modified":"2025-12-27T11:46:55","modified_gmt":"2025-12-27T10:46:55","slug":"music-and-digital-arts-the-perfect-match","status":"publish","type":"post","link":"https:\/\/hacnumedia.org\/en\/music-and-digital-arts-the-perfect-match\/","title":{"rendered":"Music and Digital Arts: The Perfect Match?"},"content":{"rendered":"\n<p class=\"is-style-chapo\"><strong>Today, concerts are increasingly evolving into hybrid experiences where scenography, real-time visuals and generative imagery redefine what \u201clive\u201d means. The music stage now hosts digital setups on an unprecedented scale: immersive audiovisual landscapes by <a href=\"https:\/\/www.youtube.com\/watch?v=owdva7V2M0o&amp;list=RDowdva7V2M0o&amp;start_radio=1&amp;t=5s\">Max Cooper<\/a> touring the world; <a href=\"https:\/\/www.youtube.com\/watch?v=adwk8caKag4\">Mol\u00e9cule<\/a> performing \u201cAcousmatic 2.0\u201d in multichannel from the Philharmonie; and the label Cercle continuing its monumental visual odysseys. This is an analysis of this special connection between music and digital arts.   <\/strong><\/p>\n\n<p>When you ask the players behind these encounters between music and digital art, one date keeps coming up: 29 April 2006, when <a href=\"https:\/\/daftpunk.com\/\">Daft Punk<\/a> ushered electronic music into the era of spectacle at Coachella. A shift made all the more striking because, until then, electronic music \u2014 in particular techno \u2014 prided itself on a form of disembodiment that quickly reached its limits in a live setting. \u201cSure, a band on stage is beautiful; but a guy pushing faders \u2014 the movements are minimal, it\u2019s a bit nerdy, not very spectacular at all,\u201d summarises <a href=\"https:\/\/etiennedecrecy.com\/\">\u00c9tienne de Cr\u00e9cy.<\/a> From that moment on, one thing became evident: the music stage stopped being a simple venue for performance and became a laboratory. But this lab is far from uniform. The aesthetics that emerge there follow neither the same logic, nor the same constraints, nor the same ambitions.    <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Experimental AV Lives: The Legacy that Won\u2019t Fade <\/strong><\/h2>\n\n<p>If 2006 often marks the starting point of these explorations, there were earlier attempts \u2014 pioneers like <a href=\"https:\/\/kraftwerk.com\/\">Kraftwerk <\/a>or trailblazers like <a href=\"https:\/\/www.jeanmicheljarre.com\/\">Jean-Michel Jarre <\/a>and his iconic laser harp. Yet it was in the early 2000s that a first wave of artists began working simultaneously on musical and visual textures, giving birth to what would soon be dubbed \u201caudiovisual concerts\u201d or \u201cA\/V lives,\u201d explains journalist and writer <a href=\"https:\/\/www.jeanyves-leloup.fr\/\">Jean-Yves Leloup<\/a> during the 2019<a href=\"https:\/\/librairie.philharmoniedeparis.fr\/catalogues-exposition\/electro\"> exhibition \u00c9lectro<\/a>.  <\/p>\n\n<p>With long research residencies, institutional co-productions, collaborations with art centers, digital festivals or well-equipped theatres, the goal is not simply to produce scenography oriented towards spectacle or reproducibility. Rather, it is to explore what the stage can become when it isn\u2019t bound by the constraints of musical narration or classical concert structure. These sometimes challenging forms deeply influence contemporary live aesthetics. The minimalist surfaces of <a href=\"https:\/\/www.nonotak.com\/\">Nonotak<\/a>, architectural light works by <a href=\"https:\/\/www.youtube.com\/watch?v=0ivkmVDg4D0\">Ryoji Ikeda,<\/a> or behavioural systems developed by <a href=\"https:\/\/www.antoineschmitt.com\/bienvenue\/\">Antoine Schmitt <\/a>in collaboration with <a href=\"https:\/\/franckvigroux.com\/\">Franck Vigroux<\/a> feed an entire generation of studios and VJs \u2014 far beyond what institutional circuits may suggest.  <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WE ARE NONOTAK 2025\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MChOFcYUIWE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong><strong>Installations and Scenographies: Where Stability Meets Experimentation<\/strong><\/strong><\/h2>\n\n<p>While the experimental scene nourishes imaginations, it&#8217;s often in an \u201cintermediate scene\u201d that these ideas find a first semblance of stability, a first audience \u2014 and often a first economic footing. Straddling the boundaries between club, festival, and installation, the common thread in these proposals is not a style, but a way of conceiving the live A\/V show as an artistic object in its own right. This is where many technologies have been explored, sometimes reinvented, sometimes simply adopted on a large scale. Where experimental work pushes aesthetics toward abstraction, the intermediate scene makes them workable: it transforms the artistic trial into a spectacle.  <\/p>\n\n<p>Outside the artistic circuits for experimental works, this intermediate zone has also been shaped by hybrid players like <a href=\"https:\/\/www.theabsolutcompanycreation.com\/\">The Absolut Company Creation,<\/a> which have financed and produced several scenographies and artists who have become emblematic over the past decade. This is the case for creator <a href=\"http:\/\/milkorva.com\/\">Milkorva<\/a>, who sums up the challenge with his latest project: \u201cSymbiose is clearly a project designed for a mainstream audience [\u2026]. This type of event makes digital art much more accessible than in a museum. It\u2019s through these intermediate formats that the digital scene can truly reach a wider audience.\u201d Innovative enough to inspire, structured enough to exist, yet still too fragile to constitute a fully stable market, it is precisely in this zone of balance that many digital artists hope to thrive.  <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Symbiose Nuits Sonores\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/d5cYrlrmZ8k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>The Mainstream Stage<\/strong><\/strong><\/strong><\/h2>\n\n<p>Outside this intermediate scene, the mainstream scene operates on an industrial logic, where the spectacular must be reliable and replicable. Tours by <a href=\"https:\/\/www.ericprydz.com\/\">Eric Prydz<\/a> (EPIC, HOLO), <a href=\"https:\/\/deadmau5.com\/\">Deadmau5<\/a> (and his motorized cubes), or international pop shows rely on massive infrastructures managed by a few major studios (<a href=\"https:\/\/momentfactory.com\/fr\">Moment Factory<\/a>, <a href=\"https:\/\/high-scream.com\/\">High Scream<\/a>, <a href=\"https:\/\/www.taittowers.com\/\">TAIT<\/a>, <a href=\"https:\/\/www.silentpartnersstudio.com\/work\">Silent Partners Studio,<\/a> etc.), whose role is less about experimentation and more about ensuring a perfectly controlled aesthetic. Yet these productions do not exist in isolation. They regularly absorb ideas from the experimental or semi-mainstream sphere, once they can be stabilized. The British studio <a href=\"https:\/\/www.uva.co.uk\/\">UVA<\/a> recently demonstrated this by integrating (fake) facial recognition into <a href=\"https:\/\/www.massiveattack.co.uk\/\">Massive Attack\u2019s tour<\/a>: a technology often explored in digital art installations, here scaled up to an arena. For most digital artists and emerging studios, this world remains largely inaccessible, but it serves as a horizon \u2014 the endpoint for ideas once they are stable enough to become industrial-scale spectacle.     <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Eric Prydz - Holo [Full Set] Santiago, Chile - 10 Octubre 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mjqpbXBkjuM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Prohibitive Costs? <\/strong><\/h2>\n\n<p>Producing an A\/V live show is not the same as preparing a classical concert. As soon as a digital scenography comes into play, development times lengthen, costs rise, and margins for error shrink considerably. Producer <a href=\"https:\/\/www.verlatour.com\/\">Verlatour<\/a> describes the genesis of the <a href=\"https:\/\/www.dark-euphoria.com\/project\/immersion-live-tour\/\">IMMERSION<\/a> project: \u201cTo build this show, we were fortunate to be supported primarily by SMAC Lune des Pirates during six weeks of residency, spread over more than a year. We also relied on support from the metropolis, the department, the region, and eventually secured a European grant. The budget ran into tens of thousands of euros. Developing this type of creation is long, costly, and far more complex than a \u2018classical\u2019 concert, especially here, where we were exploring many unprecedented interactions.\u201d   <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1209\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu-1800x1209.jpg\" alt=\"\" class=\"wp-image-5296\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu-1800x1209.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu-900x605.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu-768x516.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu-1536x1032.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/03-Verlatour-Immersion-par-Ludo-Leleu.jpg 1920w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Verlatour Immersion par Ludo Leleu<\/figcaption><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong><strong>Structural challenges for hosting live shows<\/strong><\/strong><\/h2>\n\n<p>Beyond the intrinsic complexity of the setups lies another, more silent but equally critical limitation: many venues are simply not equipped to host demanding A\/V creations. Multidisciplinary artist <a href=\"https:\/\/www.instagram.com\/neurotypique\/\">Neurotypique <\/a>describes this cultural shock: \u201cThe industry isn&#8217;t structured for experimentation. It&#8217;s structured to tour, to optimise, to make sure nothing breaks. When you turn up with a real-time tool or an unconventional staging idea, you blow the whole system up. And you can quickly feel that.\u201d Digital creator <a href=\"https:\/\/www.maidova.com\/\">Maidova <\/a>agrees: \u201cRight after my first A\/V live, I doubted whether I wanted to pursue this field in my career. It becomes a lot of pressure and stress to perform live. I\u2019ve always performed on stage through dance, but I didn\u2019t rely on other tools like my PC, projectors, internet connection, etc.\u201d  <\/p>\n\n<p>This mismatch is not necessarily the fault of venues \u2014 more often it stems from their organisation: tight schedules, limited set-up time, safety constraints. This is particularly true at festivals, where, as programmer <a href=\"https:\/\/www.linkedin.com\/in\/anne-laure-belloc\/\">Anne-Laure Belloc<\/a> explains (at <a href=\"https:\/\/stereolux.org\/\">Stereolux<\/a>), \u201cthe main constraint is the succession of artists: installations must be light or adaptable. On a single stage, you can\u2019t host a complex scenography that requires hours of setup.\u201d It is this structural friction \u2014 even more than technology itself \u2014 that currently limits the dissemination of the most ambitious A\/V lives.   <\/p>\n\n<p>Even when works exist and venues are technically capable, one last obstacle remains: the instability of the market itself. Festivals and venues operate with fluctuating budgets, tight programming, and heavy ticketing constraints. In this context, an ambitious scenography has only a small window of viability: it needs to be novel, desirable, immediately readable \u2014 otherwise it becomes hard to sell. \u201cWith Space Echo, I wanted to create a live show that stood as a project in itself, not just the tour of an album. The scenography was extremely ambitious: translucent and rotating screens, reconfigurable light architecture, real-time perspective correction\u2026 I\u2019m very proud of it. But Covid literally split the project in two. After the restart, festivals no longer had the means to fund such a heavy show, and it had lost the freshness of novelty.\u201d \u2014 \u00c9tienne de Cr\u00e9cy<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Technological Evolutions and Modularity <\/strong><\/h2>\n\n<p>After years of experimentation reserved for a few institutions, immersive audio is finally becoming more democratized. This allows electronic and digital artists to work within a sonic space that is more sculptural, more narrative \u2014 and above all, more harmonious with audiovisual scenographies. Simultaneously, real-time generation and transformation tools are becoming lighter and more reliable. Together, these technologies shift the live concert\u2019s centre of gravity: fewer heavy infrastructures, more artistic intent; less dependency on fixed stages, more visual plasticity. These evolutions don\u2019t eliminate constraints, but they allow a new approach: conceiving ambitious shows that are flexible, less constrained by technology than by concept.<br\/>   <\/p>\n\n<p><br\/>Faced with an unstable market, the most realistic response for digital artists isn\u2019t necessarily grandeur \u2014 but modularity. \u201cTo make <a href=\"https:\/\/www.dark-euphoria.com\/project\/immersion-live-tour\/\">IMMERSION <\/a>tour-able, we had to simplify everything without ever sacrificing the experience,\u201d explains Mathilde Thiney, the project\u2019s former dissemination manager. \u201cThe first version was too heavy, too fragile, too technical.\u201d These scenographies, designed for touring, radically change the economics of audiovisual live performance. They reduce team size, cost, setup time \u2014 but also preserve a strong artistic identity, something often lacking in the generic systems provided by venues. For many studios, the real opportunity today lies in forms strong enough to assert a universe, yet light enough to travel. <a href=\"https:\/\/etiennedecrecy.com\/\">\u00c9tienne de Cr\u00e9cy\u2019<\/a>s <a href=\"https:\/\/www.1024architecture.net\/projects\/square-cube\">luminous cube<\/a> \u2014 designed by <a href=\"https:\/\/www.1024architecture.net\/\">1024 Architecture <\/a>\u2014 has become one of these symbols: a simple scaffolding structure, a rented projector on site, yet an instantly recognizable scenic identity. A minimal logistical setup, maximal visual impact. And over time, it has become a reference for a whole generation of creators.      <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Etienne de Crecy - Welcome\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/Zjs24FUrprg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>A Shift in the Perception of Digital Artists<\/strong><\/h2>\n\n<p>Beyond aesthetic and technical shifts, another movement is gradually reshaping the A\/V scene: its progressive feminization. Long confined to the shadows of control booths or to peripheral roles, more and more artists, developers, and performers are now taking hold of digital tools and the stage itself. At major festivals and showcases, we encounter established figures such as No\u00e9mi Schipfer of the duo Nonotak, musician and producer Annabelle Playe, or the Quebec-based artist Sabrina Ratt\u00e9. But a new generation is also emerging: <a href=\"https:\/\/www.maidova.com\/\">Maidova<\/a>, C\u00e9lia B\u00e9tourn\u00e9 of the duo <a href=\"https:\/\/www.cosamentale.fr\/\">Cosa Mentale,<\/a> and Lyon-based <a href=\"https:\/\/www.piavidal.fr\/\">Pia Vidal<\/a> embody a renewed relationship to code, light, and immersive environments. This growing presence is reshaping both production methods and the imaginaries of live audiovisual art, bringing new narratives, new sensibilities, and new ways of conceiving the stage.    <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Preacher &amp; Manon Boucher - DIGITALIZATION - Creative Process\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_cXva7YtNk4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Maidova &#8211; The Preacher &#8211; Digitalization<\/figcaption><\/figure>\n\n<p><\/p>\n\n<p>A more discreet\u2014yet likely equally decisive\u2014evolution is the changing status of the VJ. Long regarded as a technical operator, the VJ is increasingly becoming a co-author, a visual composer, and at times a performer. This hybrid practice, blending music, code, light, and image, naturally extends aesthetics rooted in the experimental while grounding itself in the logics of the mid-scale live scene. \u201cWhen I insist on being on stage, it\u2019s not about ego,\u201d explains <a href=\"https:\/\/www.instagram.com\/neurotypique\/\">Neurotypique<\/a>. \u201cIt\u2019s because two of us spend months creating a live show, and video is a form of writing. Hiding the visual artist is a misunderstanding of what an audiovisual performance really is.\u201d This shift perhaps signals what makes the present moment unique: digital arts are no longer merely seeking a place within the music scene\u2014they are helping redefine its very codes.  <\/p>\n\n<p>Dominique Moulon reminds us in <a href=\"https:\/\/www.editions-scala.fr\/livre\/lart-dela-digital\/\">Art Beyond Digital<\/a>: \u201cThe medium of sound is transversal across multiple practices, just like the digital medium, which plays a major role in breaking down the boundaries between them. [\u2026] All media, within the machine, correspond to one another because the languages that define them are so similar.\u201d In this continuity, live A\/V may not yet constitute a stable market, but it remains a fertile space where collaboration, modularity, and emerging tools open up a new field of possibilities.<\/p>\n\n<p class=\"is-style-signature\">Romain Astouric<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, concerts are increasingly evolving into hybrid experiences where scenography, real-time visuals and generative imagery redefine what \u201clive\u201d means. The music stage now hosts digital setups on an unprecedented scale: immersive audiovisual landscapes by Max Cooper touring the world; Mol\u00e9cule performing \u201cAcousmatic 2.0\u201d in multichannel from the Philharmonie; and the label Cercle continuing its monumental visual odysseys. This is an analysis of this special connection between music and digital arts.   <\/p>\n","protected":false},"author":7,"featured_media":5395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[38],"class_list":["post-5396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert","tag-hybrid-creation","entry"],"_links":{"self":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/comments?post=5396"}],"version-history":[{"count":1,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5396\/revisions"}],"predecessor-version":[{"id":5402,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5396\/revisions\/5402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media\/5395"}],"wp:attachment":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media?parent=5396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/categories?post=5396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/tags?post=5396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}