{"id":5392,"date":"2026-01-05T09:00:11","date_gmt":"2026-01-05T08:00:11","guid":{"rendered":"https:\/\/hacnumedia.org\/?p=5392"},"modified":"2026-01-05T09:46:09","modified_gmt":"2026-01-05T08:46:09","slug":"eco-diffusion-solutions-to-reduce-the-environmental-footprint-of-artistic-works","status":"publish","type":"post","link":"https:\/\/hacnumedia.org\/en\/eco-diffusion-solutions-to-reduce-the-environmental-footprint-of-artistic-works\/","title":{"rendered":"Eco-diffusion: solutions to reduce the environmental footprint of artistic works"},"content":{"rendered":"\n<p class=\"is-style-chapo wp-block-paragraph\">After eco-design \u2014 reducing an object\u2019s carbon footprint right from its production \u2014 eco-diffusion is now emerging. The idea: implementing practices that make the distribution of an artwork as lightweight as possible. Here\u2019s an overview of the initiatives already in place.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u201cCulture is, above all, the mobility of people, artworks, and ideas,\u201d says Jean-Roch Dumont Saint Priest, director and curator of the Museum of Modern Art in C\u00e9ret. But transporting artworks and artists comes with a significant carbon footprint. Little by little, artists and institutions are exploring alternative modes of distribution, while certain technical solutions are reaching maturity.  <\/p>\n\n<h2 class=\"wp-block-heading\">A world tour without transportation?<\/h2>\n\n<p class=\"wp-block-paragraph\">Gilles Jobin has been working for years on digitizing his choreographic works. In 2020, he created <a href=\"https:\/\/www.gillesjobin.com\/creation\/comedie-virtuelle-live-show\/\">La Com\u00e9die Virtuelle<\/a>, a live VR performance that he was able to present remotely at the Venice Film Festival in the midst of the Covid pandemic. As borders closed, Jobin and his company began experimenting with remote collaboration. They launched <a href=\"https:\/\/www.gillesjobin.com\/creation\/virtual-crossings\/\">Virtual Crossing,<\/a> an international collaborative project designed to connect clusters of artists simultaneously so they can work together from a distance. In 2021, the artist created <a href=\"https:\/\/www.gillesjobin.com\/creation\/cosmogonie-installation-video-en-capture-de-mouvement\/\">Cosmogony<\/a>, a virtual choreographic performance captured from his studio in Geneva, which can be broadcast anywhere in the world and performed live in theaters.    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cosmogony (trailer)_new\" src=\"https:\/\/player.vimeo.com\/video\/715112801?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">At the time these performances were conceived, \u201csaving travel wasn\u2019t even a consideration,\u201d admits Gilles Jobin. \u201cIt was about staying alive, keeping in touch, and remaining active.\u201d Yet, the choreographer realizes he has \u201ctransformed his activity\u201d: almost as a \u201cside effect,\u201d his company no longer flies. After 60 performances in more than 25 cities, 200,000 kilometers by plane were \u201cnot traveled\u201d by the six team members, saving over 200 tons of CO\u2082. This figure highlights not only the radical reduction of their carbon footprint but also the care given to their \u201cbody ecology,\u201d Jobin notes. \u201cWhen you spend your life traveling, you\u2019re always tired, you eat poorly, it takes a toll, and it consumes time.\u201d He doesn\u2019t miss the live audience. \u201cPerforming doesn\u2019t necessarily mean having an audience in front of you. They are two different mediums, neither better nor worse, with entirely new pleasures.\u201d For him,   <strong> <\/strong>\u201cthere\u2019s no difference between a remote performance and one \u2018in person,\u2019\u201d he asserts. <\/p>\n\n<h2 class=\"wp-block-heading\">The telepresence solution<\/h2>\n\n<p class=\"wp-block-paragraph\">Remote distribution nonetheless requires rules. First, time zones need to be taken into account. \u201cWhen we broadcast in the evening in Los Angeles, it\u2019s 4 a.m. in Switzerland.\u201d Next, a \u201ctechnically robust pipeline\u201d is essential. To create live remotely with artists connected on the other side of the world, Gilles Jobin set up a network of screens via Zoom with a computer pointed at the performance space \u201cso we could get feedback from each other.\u201d Managing sound was tricky: the artists wore wireless headphones, and a chat system similar to WhatsApp ran in parallel. <\/p>\n\n<p class=\"wp-block-paragraph\">A DIY setup that can be found in a high-tech version at the <a href=\"https:\/\/sat.qc.ca\/\">Soci\u00e9t\u00e9 des Arts Technologiques <\/a>(SAT). Since its founding in 1996, telepresence has been one of the institution\u2019s cornerstones, recalls Claire Paillon, strategic development advisor for the organization. In 1999, SAT presented Rendez-vous\u2026 sur les bancs publics, an installation connecting citizens in Montreal with those in Quebec City, allowing them to interact in real time. Since then, the organization has pursued this direction and developed <a href=\"https:\/\/telepresence-scenic.ca\/\">Scenic<\/a>, an audiovisual telepresence system that enables artists to collaborate live across multiple locations worldwide. Scenic operates on a network basis: to connect with artists via telepresence, both parties must have a station. Today, 28 stations are deployed, including 25 in Quebec, two elsewhere in Canada, and one in Avignon, France. Equipped spaces primarily host performing arts projects, but also cultural mediation, conferences, and training sessions. SAT can also rent the station along with staff hours for setup; to improve transportability, technical teams developed a compact station that fits in an airplane cargo hold. Teams are also developing a Raspberry Pi\u2013based system, portable and self-contained, designed to be as small, energy-efficient, and accessible as possible for individual artists.        <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"T\u00e9l\u00e9pr\u00e9sence Scenic : cr\u00e9er ensemble, simultan\u00e9ment et \u00e0 distance - Compl\u00e8tement TADA re\u00e7oit la SAT\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yEeg3hRMeck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Cultural decentralization<\/h2>\n\n<p class=\"wp-block-paragraph\">Among the projects realized with Scenic is <a href=\"https:\/\/telepresence-scenic.ca\/projets-en-telepresence\/bluff\">Bluff<\/a>, a work that brings together three performers in three different cities, each connected to a separate audience. \u201cOften, they perform as if they were together,\u201d describes Claire Paillon. \u201cSometimes, they step out of human scale, project themselves into a dollhouse, use close-ups. In these moments, the artists take ownership of the technology and push the boundaries of the codes.\u201d Another project in the works involves improvisational theater tournaments, allowing leagues to compete without traveling. Like Gilles Jobin, SAT developed its tools primarily to expand artistic opportunities for creators; the ecological benefit came only later. But just as the choreographer highlights the ecology of the body, Claire Paillon emphasizes social ecology: in a country where cities are separated by hundreds or even thousands of kilometers, telepresence enables projects to reach the entire territory, not just major urban centers, she argues. For example, Rouyn-Noranda, a town of just over 42,000 people more than 600 km from Montreal, has \u201c<a href=\"https:\/\/telepresence-scenic.ca\/projets-en-telepresence\/bluff\">one of the most dynamic arts organizations<\/a>\u201d in the telepresence network, Claire Paillon proudly notes.    <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1042\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche-1800x1042.jpg\" alt=\"\" class=\"wp-image-5347\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche-1800x1042.jpg 1800w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche-900x521.jpg 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche-768x444.jpg 768w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche-1536x889.jpg 1536w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2025\/12\/2019_01_20-Bluff-St-Camille02-Sylvain-Laroche.jpg 1920w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Bluff<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Redefining transportation methods<\/h2>\n\n<p class=\"wp-block-paragraph\">On the installation side, there is also a push to redefine transportation methods. Since 2021, with <a href=\"https:\/\/adopteunglacier.com\/\">Adopte un glacier,<\/a> artist Barth\u00e9lemy Antoine-L\u0153ff has been hosting an ice cream freezer under perfusion in people\u2019s living rooms. The artist moves it from <a href=\"https:\/\/fisheyeimmersive.com\/article\/barthelemy-antoine-loeff\/\">one location to another by bicycle<\/a>, and he didn\u2019t hesitate to travel to the Venice Biennale in 2024 using the same mode of transport. For Guillaume Cousin, the strategy is somewhat different. This visual artist creates monumental works often weighing several tons and occupying around ten cubic meters. He is currently developing a model to relocate the production of his works to the place where they are exhibited. His art makes this possible, he explains: \u201cUnlike contemporary art, in digital art, the work itself has no speculative value. Its market value is tied to the service provided.\u201d In theory, he could reproduce his works anywhere in the world to avoid transport. To achieve this, he focuses on using accessible and easy-to-source materials, such as plywood, and relies on technological advances in 3D printing and CNC machining robots. The idea is then to store the piece locally and rotate it. At the moment, Cousin is still in the research phase. The biggest challenge is obtaining accurate sourcing information for his materials: if the plywood sheets have already traveled around the world four times, the ecological benefit of this diffusion method is reduced. For his next work, <a href=\"https:\/\/station-mir.com\/production-residence\/guillaume-cousin\/\">L\u2019\u00e9ternel Retour,<\/a> which he will unveil for the first time at the <a href=\"https:\/\/festival-interstice.net\/\">]interstice[ festival <\/a>in Caen, part of the piece was fabricated on-site. For the rest, he shipped flat-packed boards in \u201cIkea style,\u201d a method that allows him to use parcel delivery rather than maritime or road freight.            <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1034\" height=\"852\" src=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/01\/Capture-decran-2025-12-24-a-00.17.26.png\" alt=\"\" class=\"wp-image-5352\" srcset=\"https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/01\/Capture-decran-2025-12-24-a-00.17.26.png 1034w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/01\/Capture-decran-2025-12-24-a-00.17.26-900x742.png 900w, https:\/\/hacnumedia.org\/wp-content\/uploads\/2026\/01\/Capture-decran-2025-12-24-a-00.17.26-768x633.png 768w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Barth\u00e9lemy Antoine-L\u0153ff &#8211; Adopte un glacier<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Economic frugality<\/h2>\n\n<p class=\"wp-block-paragraph\">For all artists moving in this direction of eco-diffusion (Gilles Jobin prefers the term \u201cdecarbonized distribution\u201d), ecological sobriety goes hand in hand with economic frugality. \u201cThe show costs 3,500 euros for a performance, all-inclusive,\u201d Jobin explains. \u201cI wanted to create a performance that was easy to host and inexpensive for organizations: no hotels, no travel and per diems, no one to pick up at the airport.\u201d Guillaume Cousin takes a similar approach. \u201cIt doesn\u2019t make sense to spend 10,000 euros on transport when the artists\u2019 fees are only 5,000 euros.\u201d According to his calculations, exhibiting his piece <a href=\"https:\/\/www.guillaumecousin.fr\/projets\/le-silence-des-particules-guillaume-cousin\/\">Le Silence des particules<\/a> in Canada would have cost 15,000 euros for transport, while reconstructing it on-site would cost 8,000. \u201cFor a single exhibition, it\u2019s barely worth it, but if you rotate the work across two or three venues in the region, it pays off!\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Pooling resources is also what Jean-Roch Dumont Saint Priest, director and curator of the Museum of Modern Art in C\u00e9ret, practices. To reduce both the carbon footprint and the cost of transportation, he coordinates with other museums to collect artworks. Such coordination requires strong networks. Dumont Saint Priest cites, among others, <a href=\"https:\/\/musees-occitanie.fr\/association\/\">Mus\u00e9es Occitanie,<\/a> a network bringing together over 250 professionals in the field. The Museum of C\u00e9ret also collaborates with La Malmaison, a contemporary art center in Cannes, on museum catalog publications. The economies of scale allow them to access higher-quality materials, he explains, with ecological criteria and local sourcing in mind.     <\/p>\n\n<p class=\"wp-block-paragraph\">In the world of art institutions and establishments, eco-diffusion is a major topic, the director-curator insists. This approach, focused more on collaboration and proximity, requires \u201creinventing the narratives,\u201d he explains. \u201cAudiences often expect museums to showcase big names, prestigious works from far away. We want to argue that great emotions are not determined by the carbon cost of the artworks.\u201d Last year, the museums of C\u00e9ret and Collioure co-organized <a href=\"https:\/\/www.artistes-occitanie.fr\/une-initiative-originale-la-course-a-velo-des-artistes-de-ceret-a-collioure\/\">the artists\u2019 bike race,<\/a> a day-long tour involving around forty artists traveling between the two towns. \u201cThe impact on attendance is minimal, but it shows the commitment and effort we want to make.\u201d Above all, the director notes, reflection on eco-diffusion is still in progress. \u201cWe have every reason to share our ideas!\u201d he declares. The call has been made.  <\/p>\n\n<p class=\"is-style-signature wp-block-paragraph\">Elsa Ferreira <\/p>\n","protected":false},"excerpt":{"rendered":"<p>After eco-design \u2014 reducing an object\u2019s carbon footprint right from its production \u2014 eco-diffusion is now emerging. The idea: implementing practices that make the distribution of an artwork as lightweight as possible. Here\u2019s an overview of the initiatives already in place.   <\/p>\n","protected":false},"author":9,"featured_media":5391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[39,41],"class_list":["post-5392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert","tag-distribution-mediation","tag-ecology","entry"],"_links":{"self":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/comments?post=5392"}],"version-history":[{"count":1,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5392\/revisions"}],"predecessor-version":[{"id":5393,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/posts\/5392\/revisions\/5393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media\/5391"}],"wp:attachment":[{"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/media?parent=5392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/categories?post=5392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hacnumedia.org\/en\/wp-json\/wp\/v2\/tags?post=5392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}